BETBY has joined the Esports Integrity Commission (ESIC) as a Tier One anti-corruption partner, bolstering efforts to safeguard esports competitions from betting-related threats. The sportsbook solutions provider will share real-time betting data to enable early detection of suspicious patterns, supporting investigations into potential match-fixing and manipulation. This development reinforces ESIC's global framework, which has already processed thousands of alerts across major titles like Counter-Strike 2 and League of Legends.
The partnership arrives amid rapid growth in esports betting volumes, projected to exceed $3 billion globally in 2025, and underscores the industry's push for transparency in key markets including Europe, Asia and Latin America. By integrating BETBY's data feeds, ESIC gains enhanced visibility into wagering activities, allowing for proactive interventions that protect players, teams and operators alike.
Esports betting has evolved from a niche activity to a cornerstone of the global gaming economy, with annual turnover surpassing $2.5 billion in 2024 and forecasts indicating double-digit growth through the decade. However, this expansion has amplified vulnerabilities to corruption, particularly in high-stakes tournaments where individual matches can attract millions in wagers. ESIC, established in 2016 as the leading integrity body, has responded by forging alliances with over 100 stakeholders, including publishers like Valve and Riot Games, to monitor anomalies in betting flows and player behavior.
BETBY's entry as a Tier One partner marks a pivotal escalation in these efforts. As a provider of end-to-end sportsbook platforms, BETBY processes vast datasets from esports events, including live odds and transaction logs. Under the agreement, it commits to feeding this information into ESIC's secure monitoring system, enabling real-time analysis that flags irregularities such as unusual volume spikes or correlated bets across operators. "Integrity has always been at the heart of BETBY’s values," stated CEO Leonid Pertsovskiy. "This cooperation is another important step towards ensuring that esports competitions remain fair, credible, and sustainable."
The implications extend beyond immediate threat detection. For operators in regulated environments like the UK Gambling Commission oversight or Australia's ACMA framework, this partnership facilitates compliance with evolving standards that prioritize data transparency. In Brazil, where the regulated betting market launched earlier this year, similar initiatives could accelerate adoption by mitigating fears of offshore manipulation. Industry analysts note that integrity breaches have cost the sector upwards of €10 million in sanctions and lost sponsorships since 2020, making proactive measures essential for investor confidence.
Moreover, the collaboration highlights a shift toward collaborative governance in esports betting. ESIC's Anti-Corruption Supporter programme now unites diverse players—from data firms to tournament organizers—in a unified front against threats. This is particularly relevant for Asian markets, where titles like Dota 2 and PUBG Mobile drive 40% of global volumes but face heightened risks from unregulated platforms. By standardizing data protocols, the initiative paves the way for AI-driven predictive tools, potentially reducing investigation times from weeks to hours.
For bettors and teams, the impact is tangible: cleaner competitions foster deeper engagement, with live betting—now 60% of total handle—thriving on trust. As ESIC expands its reach, partnerships like this one position the industry to weather regulatory scrutiny while capitalizing on its projected $54 billion valuation by 2034. In an ecosystem where a single scandal can erode years of progress, BETBY's commitment signals a maturing market ready to prioritize sustainability over short-term gains.
Sources: SBC News, Esports Insider
