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eSports BettingEmily Thompson
Emily Thompson
Emily Thompson
Expert

About the author

Emily Thompson leads content and analysis across all verticals within the CasinoRank network. For more than ten years, she has reviewed online casino platforms with a simple mindset: look closely, understand how things work, and explain them clearly. She avoids dramatic conclusions and focuses instead on steady, careful evaluation. Readers in Zambia trust her work because it is measured, consistent, and grounded in detail. Outside of work, Emily enjoys hiking, reading non-fiction, photography, and playing poker — hobbies that reflect her preference for patience, observation, and thoughtful decisions.

Professional experience

🏢 CasinoRank
Head of Content & Senior Industry Analyst
January 2022 – Present
Senior Industry Analyst
March 2020 – December 2021
🌐 Independent Industry Contributor (Freelance)
iGaming Analyst & Platform Reviewer
June 2017 – February 2020
🏙 Digital Media Publishing Agency (Sydney)
Content Researcher & Editorial Writer
April 2015 – May 2017
Junior Editorial Associate
September 2013 – March 2015

Education

🎓 Master of Media Practice (Digital Communication & Media Systems)
University of Sydney
2014 – 2016
🏛 Bachelor of Arts in Journalism
University of Sydney
2010 – 2013

Emily’s Impact on the Global and Zambian Casino Market

10+
Years of industry experience
800+
Online casino platforms evaluated
500+
Articles published
200+
Research pieces published
Why Zambian Players Can Trust Emily’s Reviews

Emily’s expertise comes from years of working directly in the industry, across different roles that shaped how she evaluates platforms today. She has reviewed countless systems in practice, learning what tends to work well and what raises concerns over time. Whether she is assessing software from Evolution Gaming, Pragmatic Play, or Spribe, she looks at the details carefully and avoids quick conclusions. Her background in journalism and media supports that approach — verify first, explain clearly, and stay responsible in what you publish. Her credibility is built on consistency and careful judgment, ensuring players in Zambia receive accurate information.

“When you’re responsible for the standard of what gets published, you learn to value careful work above everything else. Whether it’s research, analysis, or a guide, it has to be clear, fair, and something we can confidently stand behind. If readers in Zambia are going to rely on our work, it has to deserve that trust.”

Featured in
Emily’s analysis and commentary have been referenced or distributed through respected industry channels and media platforms, including:
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Q&A With Emily

How do you maintain objectivity in your analysis?

By separating research from opinion. I focus on verified information first, then form conclusions based on what the data actually shows regarding local trends and platform performance.

What’s one quality you value most in content?

Clarity. If something is clear, it’s usually been thought through. This is vital when explaining complex terms to players in Zambia.

Do you personally enjoy casino games?

Yes, especially poker. I appreciate games that involve strategy and discipline rather than pure chance.

What keeps you interested in covering the iGaming industry after so many years?

It’s an industry that constantly evolves — technology, player expectations, and business models. There’s always something to examine more closely, from new payment methods like MTN Mobile Money and Airtel Money to Bitcoin integration.

What part of your work do people usually underestimate?

The time spent reading and checking before anything is written. Most of the work happens before the first sentence is even drafted.

What makes a casino review truly reliable?

A reliable review doesn’t try to impress — it tries to inform. It should clearly explain terms, risks, and limitations, not just benefits. If a reader finishes the review feeling they understand both the strengths and the trade-offs, then we’ve done our job.

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Mulenga Chanda is a dedicated writer at CasinoRank who specializes in producing clear, impartial reviews and guides specifically for the Zambian gaming market. He focuses on deep platform analysis, game fairness, and transparent bonus terms, ensuring that players in Zambia have the information they need to enjoy a seamless user experience. By combining local market data with hands-on testing, Mulenga provides practical advice that helps readers make safe and informed choices. Mulenga’s approach is built on accuracy and transparency, which are essential for navigating the evolving online landscape. When he is not evaluating the latest platforms, he enjoys exploring global game design trends and testing how new sites integrate popular software providers like Evolution Gaming, Pragmatic Play, and Spribe. His insights are particularly valuable for Zambian punters looking for platforms that offer reliable local services. Outside of his professional work, Mulenga is an avid fan of strategy games and mobile app testing. He takes a keen interest in the technical side of the industry, often researching how MTN Mobile Money and Airtel Money are streamlining the local betting experience. He also spends time staying updated on the latest Zambian gambling regulations and data visualization trends to ensure his advice remains at the forefront of the industry.

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